KITCHEN APPLIANCE EXPERT

With the development of Internet business, online shopping has become a mainstream consumption patterns, this led to the development of home appliances online shopping, on the total size of home appliances online shopping first half of the year reached 53000000000 yuan, including small household electrical appliances for 5000000000 yuan, benefiting from the development of electric business, expanding in the small household electrical appliances online shopping market.
Small household electrical appliances manufacturers favor business platform
The rise of the Internet age, the network platform advantages filling, small household electrical appliance enterprises actively looking for online sales mode, not simply rely on traditional sales channels. Small household electrical appliances has the advantages of small volume, low price, convenient transportation and business characteristics, the characteristics of the very fusion, compared with the traditional sales channels, small household electrical appliances in business platform of operation cost is 15% lower, so small household electrical appliances manufacturers are actively choose business platform as a sales channel.
Small household electrical appliances has become a household electrical appliance industry a new strength, its performance and profits are showing a steady growth trend, more and more consumers will purchase small appliances in the network. Data shows, shaver, electric rice cooker, juicer and other small household electrical appliances online sales have greatly improved, especially air purifier products, the first half of this year, air purifier online sales of close to 390000, the retail amount is about 650000000 yuan.
Small household electrical appliances sales exceeded 5000000000
Data shows, online shopping market home appliance in the first half of 53000000000 yuan, 5000000000 yuan for the small household electrical appliances, including air purifier sales of close to 390000, annual sales of 650000000 yuan. Home appliances online shopping market has diversified development, consumer groups was younger trend, product diversification, brand is the high-end development, industry analysis, to 2015, home appliances online shopping market sales will account for the overall household electrical appliances market 15%.
In recent years, small household electrical appliances online market will maintain 50% growth rate, but in the fierce business competition, small household electrical appliances manufacturers will face many problems, such as small household electrical appliances market irregularities, abuse of OEM products, which are small household electrical appliances manufacturers must solve the problem. In order to reduce the unqualified products, countries must strengthen the industry supervision and self-discipline, increase inspection efforts and punishment, in order to form a standardized market, but because of small household electrical appliance enterprises is really too much, it is difficult to perform.